Just in time for the new season, a separate report from a company that USES smartphones to listen to users has also surfaced. , in the New York times reported this week, many applications use a software called Alfonso start production, it adopted the intelligent mobile phone microphone to monitor in television, advertising and film especially audio signal. In many cases, Alphonso will let Shazam recognize these audio clips, then sell all the collected data to advertisers who can better position the AD.
Alphonso says its software does not record human speech, and its practices are included in application descriptions and privacy policies. Users must also agree to open their microphone and location services to the application before any data collection is performed on Alphonso’s software. “Consumers choose wisely and can opt out at any time,” said Ashish Chordia, chief executive of Alfonso, in an interview with the New York times. While the New York times has found more than 250 games in the GuGe Play Store and apple’s App Store using Alphonso, Alphonso says about 1,000 apps are currently using its products. Although Chordia says the company does not support the use of its software in children’s applications, the New York times has found some child-friendly applications that integrate Alphonso’s software.
It’s certainly not the first time companies have used people’s smartphones in hot water to listen to what they’re watching. Last year, the federal trade commission issued a warning to the 12 developers, the application contains Silverpush software, the software USES a similar framework for mining the user’s habits, and did not notify the customer. Earlier this year, Vizio paid $2.2 million in fees to the FTC and New Jersey for tracking users’ viewing on 11 million smart TVS.
While Alfonso said it was done in accordance with federal trade commission rules, others said it was not enough. Simulmedia, chief executive of Dave Morgan said: “we must be very careful, because we can have more equipment in the sitting room, bedroom, and others on the street for more information, the home of the public would not be surprised and amazed. Tell the New York times about targeted TV ads with advertisers. “It’s not legal, it’s not a creepy thing.”