As the search for New Year’s eve begins, fashion goes back to the 1970s. This party season, disco is a reference – with flash, sequins and sparkle dominating trends. According to Lyst, a global fashion search platform, the use of sequins as keywords increased by 42 per cent between June and November, while January’s “fashion” highlighted the trend of discos. “Super Troupers,” now opened at the south bank center, held a new exhibition in Abba, and the dancers were inspired.
The fashion and disco recognition of sequins is an obvious fashion show – from Celine to Gucci and Saint Laurent to influential brands. The name to know is Michael Halpern of London, 29. The Halpern brand he founded last year can be described as bringing disco back to fashion. His sequins had a 1970s feel – he thought Studio 54 was an inspiration and had been worn by Amal Clooney and Marion Cotillard. At the fashion awards earlier this month, he won a new talent award and wore this year’s model, Adwoa Aboah. Arboa has become a poster girl for this. She starred in December’s “fashion”, the first of a new editor, Edward Enninful, of the 1970s. She has glossy lips, blue eyeshadow and headscarves, a nod to the disco-diva style.
Fiorucci also restarted this year. The Italian brand and a disco is so together, in the late 70 s New York store called “studio 54” during the day, and in many classical master he was selected as one of the greatest dancers. In 2017, it was worn by Bella Hadid, Hailey Baldwin and Suki Waterhouse, while a nightclub was planned at London’s Brewer Street. The footsteps of her mother, jerry hall, appeared in an AD campaign in May jagger, Georgia.
On high street, disco is in vogue. Asos reports that silver and gold pieces are popular search terms, with one of the sequins mididress one of the best selling styles of the season. Topshop supports this approach and sells sequined flashes in two weeks. According to Vanessa Spence, Asos design director, a new generation of twentysomethings is rediscovering an era. “Disco was very popular because of its influence in the fashion world in the early 1980s,” she said. “It’s a way for customers to try out The Times, but in a modern way.”
Part of the trend, says Alice Casely Hayford, Refinery29’s fashion director, is social media. The disco style of the photo shoot is not like a minimalist style. “The texture and color of clothing is key to the Instagram generation,” she said.
The new melody is a key factor in the legal trend of disco dancing, rather than the dance that is more suitable for masquerade. ‘it’s about the context,’ says Natalie Kingham, director of procurement for Matchfashion.com. “What’s interesting is that people wearing Harper’s work have both a high degree of glamour and a sense of relief,” she said. “Whether it’s a tie-in platform, miss Studio 54, or a white T-shirt and sneakers with sparkly pants.
A reassessment of disco in a broader culture has helped this trend. Earlier this year, Antonio lopez, 1970: gender fashion and disco, documentary tells who found in a nightclub jerry hall and grace Jones’s like the story of illustrator, to be seen, as grace Jones: Bloodlight and meters, Sophie by film maker Fiennes. BBC2 aired a special on Friday, marking the 40th anniversary of the film “Saturday Night Fever”. As for music, the penthouse party David Mancuso pioneered in the 70s was alive in a quarter of the east end. A dance music collective boiler room recently held a tribute to the paradise garage. London now has regular disco nights – Saturday night wildlings, Sunday’s horsemeat disco.
Super Troupers will be the culture of Instagram this weekend and Abba’s tour costumes, including those classic shawls. There will be plenty of disco-tinged maximalist exploration. “It was the end of the flower era and we brought something else,” said costume designer Owe Sandstrom. “I met bjorn for the first time, and he said to me ‘there’s not much’.
Kingham believes that the rise of disco style is derived from a need to go to a happy place: “I think, not to buy safe and permanent works, our clients are these investments, look to boost their spirits, makes them feel good and fabulous. “This is the echo of Ashish Gupta, the designer behind London fashion week label Ashish. Since launching his own brand in 2001, he has been working with sequins, believing that turbulent times can sometimes inspire hedonistic outfits. “I think we are in a dark period,” he said. “There are escapist hedonism and a few hours to get out of your troubles.” Casely Hayford agrees. “If you can’t express yourself socially or politically, you can feel powerful through your closet,” she says.
Jonjo is the resident DJ of Savage, and the designers of Edie Campbell and designer Charles Jeffrey can find it on the dance floor and notice the increase in costumes over the past year. Blue eye shadow, he says, is as popular as the model’s abaya, the boy and girl of Fiorucci, and “some nudity, which is very Studio 54”. He believes that what’s happening on the dance floor is going mainstream – this year, the club’s transgender girl, Lucy Fizz, appears in a Smirnoff AD. “The artistic director will definitely see the club stage again,” he said. “Like the girls of Antonio Lopez, people have become very good at nightclubs and become mainstream.”
The jury said, with similarities to the disco era may explain why it today to make the sound: “even if the reality is difficult, the club is also a let you look like a place to live a meaningful life. This goes back to the disco. “